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Top Stocks To Buy Now? 2 Consumer Discretionary Stocks In Focus

Is now a good time to be watching these consumer discretionary stocks?

Consumer discretionary stocks are a type of stock that represents companies that produce goods and services that are considered non-essential. These companies are typically impacted more by economic downturns than other types of businesses. As a result, their stock prices can be more volatile. However, they can also offer stock market investors the opportunity to profit from an economic rebound.

Consumer discretionary stocks include retail companies, restaurants, media firms, and luxury brands. For example, companies like AutoZone Inc. (NYSE: AZO) and Nike Inc. (NYSE: NKE) are categorized as consumer discretionary. While these stocks can be riskier than other investments, they can also provide the potential for higher returns. For investors who are willing to take on more risk, investing in consumer discretionary stocks may be a viable option. With this in mind, check out these two top consumer discretionary firms to watch in the stock market today.

Consumer Discretionary Stocks To Watch Now

1. Starbucks (SBUX Stock)

Leading off, Starbucks Corporation (SBUX) is an American coffee company and coffeehouse chain. Today, Starbucks has more than 35,000 stores around the globe.

SBUX Recent Stock News

In the report, Starbucks posted Q4 2022 earnings of $0.81 per share, with revenue of $8.4 billion. This is compared to the street’s consensus estimates for Q4 2022, which was earnings per share of $0.73, and revenue estimates of $8.4 billion. In addition, the company reported that its Active Starbucks® Rewards membership increased 16% in the United States in Q4 to 28.7 Million Members.

Howard Schultz, the interim CEO, commented, “We saw accelerating demand for Starbucks coffee around the world in Q4 and throughout the year. And our Q4 results demonstrate early evidence of the success of our U.S. Reinvention investments. Reinvention will touch, and elevate, every aspect of our Starbucks partner, customer and store experiences, and ideally position Starbucks to deliver accelerated, sustainable, long-term, profitable growth and value creation beginning in 2023.

SBUX Stock Chart

In the last month of trading, shares of SBUX stock have recovered 6.80%. Meanwhile, on Tuesday, Starbucks stock is up 2.76%, currently trading at $92.95 per share.

Source: TD Ameritrade TOS

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2. Airbnb (ABNB Stock)

Next, Airbnb Inc. (ABNB) is an online marketplace that connects people who need a place to stay with people who need to rent out extra space.

ABNB Recent Stock News

Earlier this month, Airbnb reported its third-quarter 2022 financial and operating results. In detail, the company posted Q3 2022 earnings of $1.79 per share, with revenue of $2.9 billion. For context, Wall Street’s consensus estimates for the quarter were earnings of $1.43 per share and revenue of $2.9 billion. What’s more, Airbnb posted a 28.9% increase compared to the same period, a year prior.

In the company’s release to shareholders, the company commented, “Our Q3 results demonstrate that Airbnb continues to drive growth and profitability at scale. And regardless of continued macro uncertainties, we believe we’re well-positioned for the road ahead. There are a couple of reasons for this.

ABNB Stock Chart

Meanwhile, on Tuesday, shares of ABNB stock are trading higher by 5.97% at $101.14 per share.

Source: TD Ameritrade TOS

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By Jonathan Phillip

Jonathan Phillip is an up and coming financial contributor in the stock market today. He's found a strong niche in writing about true growth industries. His main focus for the last 5 years has been on the cannabis industry and marijuana stocks. He is one of the top contributors to cannabis media outlets like MarijuanaStocks.com. He also is head of social media management for StockMarket.com.

Since an early age, Jonathan has been an active member of the cannabis culture. Coming from Miami, Florida, he's been able to identify emerging trends in the space including the emergence of cannabis derivatives, vapes, e-liquids, wax, and more. His ability to identify emerging niches has afforded him the ability to source valuable information from top industry names.

Jonathan has also managed to build a strong social media presence for companies. He has worked with hundreds of public companies to develop a digital presence. As an active blogger and social media influencer, his focus is on lifestyle segments of the market. You can find Jonathan reporting on anything from industry conferences and investor events to corporate disclosures and cannabis market movers.

Since the early days of marijuana companies going public, Jonathan has made it a point to find information before the crowd. The main target of his writing is on undiscovered or under-researched companies that could hold true, lasting market potential. Through his research, Jonathan has managed to be one of the early writers to identify the opportunity of cannabis over other things like alcohol and he was one of the first reporters to cover the multi-billion dollar deals that materialized in 2017 and 2018. He has also covered the emergence of multi-state operators in the U.S. after Canada paved the way in late 2018 and 2019 for legalization in North America.

Jonathan is also an active member of the underground hip-hop scene. He has worked with some of the biggest names in the rap community while also gaining valuable insight from top producers and business moguls focused on moving brands forward. In his free time, Jonathan builds social communities and continues to hone his skills as a leading financial writer.

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